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HR Focus: Early Results Find Companies Spend $173 on Advertising Per Hire

Software Advice, in partnership with the National Human Resources Association, has published initial findings from a study that determines cost per hire in accordance with the American National Standards Institute’s (ANSI) U.S. standards and conformity assessment system.

The approval of …

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Google AdWords Q&A with Phil Frost of Main Street ROI

This is a Google AdWords Q&A with Phil Frost, Founder and COO of Main Street ROI, an online marketing company based in New York City.

1. Tell us a bit about Main Street ROI. What types of businesses do you …

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ReTargeter Ranked as Top 10 Retargeting Solution

ReTargeter is proud to announce that we have been selected as one of the top two in the top ten retargeting solutions list by topppcs.com, an independent research firm that performs in-depth research and analysis on the top performing agencies …

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FOCUS: 5 Ways to Build a Winning Partnership Strategy in Ad Tech

Whether you’re a marketer at a small business, a partner at an agency looking to better capitalize on digital markets, or a business development professional like myself at a digital advertising solution provider like ReTargeter, the ad tech space can …

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CES 2014 in Numbers Infographic

Missed CES 2014? Not to worry, this infographic from Bell Pottinger sums it up nicely. One thing to note is that although wearable tech has been a hot topic lately, the old familiar smartphones, tablets, and TVs dominated conversations. Another …

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Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing

Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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