Creative Optimization Delivers Incredible Retargeting ROI For Long-Term Campaigns

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ReTargeter was happy to highlight the outstanding results that customer support software Zendesk achieved through retargeting during September 2010. Since then, Zendesk has continued to optimize their creatives by testing new copy and different design elements, ultimately working toward meeting and exceeding their ROI expectations. Creative Optimization         Over a 9 month period from…

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B2B ReTargeting vs. B2C ReTargeting

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ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargeting’s value-add to B2C brands can be found on numerous resources across the web. However, there is a huge opportunity for B2B brands to grow their business through retargeting. We’ve gathered…

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