Banner Ad Best Practices

Using Rich Media Ads to Boost Engagement and ROI

Retargeting helps brands get their message in front of the right people at the right time. A retargeting campaign that serves well-designed static banner ads to the right audience can be a highly effective digital advertising technique, but if you are using retargeting, (or any other form of display) incorporating rich media ads can help you get […]

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Banner Design for Retargeting: When Should the Product Be the Hero?

Banner design is one of the most important pillars of any online display campaign. A good banner ad employs simple design and concise messaging. When a marketer sets out to create an ad focused on brand awareness, the tenets of simplicity and succinctness are easy to incorporate: simply add a logo and a slogan and […]

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Banner Ad Optimization: The Click-Through Fallacy

In the display advertising world, there are very few facets of strategy as contentiously debated as that of banner ad design. While many basic tenets of creative banner ad design are as well established as say, gravity, advertisers have one constant challenge: how to get the desired response to their ad. Today’s advertisers are forced […]

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How to Use Video in Your Retargeting Campaign

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss What you’ll get out of this post: How to design a banner that maximizes CTR What kind of video will yield the most conversions How to use YouTube to drive more […]

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Keep It Simple: 3 Tips for Banner Ad Design

While there are several factors that go into launching a successful retargeting or display advertising campaign, none is simultaneously so critical and so widely overlooked as banner design. Yesterday, we were lucky enough to participate in a webinar with the folks at Clever Zebo as a part of their magnificent web series, the Path to […]

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Attacking Bad Banners: Banner Ads Evolved

Welcome to our newest installment of Attacking Bad Banners, the ad makeover series where we take bad banners from around the web and turn them into beautiful banners. Just like the last edition of Attacking Bad Banners, this time we’re working with the banners of one of our clients, JangoMail, who has graciously agreed to […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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