Banner Ad Best Practices

Using Rich Media Ads to Boost Engagement and ROI

Retargeting helps brands get their message in front of the right people at the right time. A retargeting campaign that serves well-designed static banner ads to the right audience can be a highly effective digital advertising technique, but if you …

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Banner Design for Retargeting: When Should the Product Be the Hero?

Banner design is one of the most important pillars of any online display campaign. A good banner ad employs simple design and concise messaging. When a marketer sets out to create an ad focused on brand awareness, the tenets of …

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Banner Ad Optimization: The Click-Through Fallacy

In the display advertising world, there are very few facets of strategy as contentiously debated as that of banner ad design. While many basic tenets of creative banner ad design are as well established as say, gravity, advertisers have one …

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How to Use Video in Your Retargeting Campaign

?Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.? – Robert Weiss

What you’ll get out of this post:

How to design a banner that maximizes CTR What… Read More

Keep It Simple: 3 Tips for Banner Ad Design

While there are several factors that go into launching a successful retargeting or display advertising campaign, none is simultaneously so critical and so widely overlooked as banner design.

Yesterday, we were lucky enough to participate in a webinar with the …

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Attacking Bad Banners: Banner Ads Evolved

Welcome to our newest installment of Attacking Bad Banners, the ad makeover series where we take bad banners from around the web and turn them into beautiful banners.

Just like the last edition of Attacking Bad Banners, this time we’re …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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