Retargeting has been proven time and time again to be one of the most effective ways of reaching a target audience. By reminding potential customers of their past interest in a product, service, or brand, advertisers are able to reach …Read More
B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing
Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …Read More
A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more.
Marketing tests are incredibly powerful and particularly important for display …Read More
As any seasoned display advertiser can tell you, one of the biggest determinants of a display campaign’s performance is creative. There are quite a few established best practices for designing successful banner ads, but not all of them should be …Read More
So you don’t think anyone clicks on banner ads anymore? Think again. People are drawn in by banners, just not bad banners. Many advertisers dont invest in creative and as a result run unsuccessful ad campaigns. Before you decide to …Read More
Banner ad design is an immensely popular topic among marketers. What makes banners clickable, whats considered good design, why theyre important, and what metrics you should be looking at are just a few examples of posts you can find on …Read More