Banner Ad Best Practices

Attacking Bad Banners: Investing in Clean Banners

Solar Mosaic, one of our clients, is participating in a very special edition of attacking bad banners. We had noticed that some of their ad creative was looking a little lackluster, so our Ad Studio offered to make over a banner free of charge as a part of this series on banner ad best practices. Solar […]

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Banner Ads Grow Up (Literally)

“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This is timely given the change in standards that recently debuted. When I first read about […]

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Attacking Bad Banners: Das Banner

Welcome to the second installment of our banner makeover series.  Here’s how it works: we take a bad banner found somewhere around the web, tear it apart, and then make it over.  Last time, we tore apart a truly atrocious banner.  For this installment, we decided to opt for a less extreme example. This banner, […]

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The Importance of Rotating Creatives

One of the key best practices for retargeting is rotating the ads you show your retargeted users.  Retargeting’s greatest strength is its ability to keep your brand top of mind as your users browse the web.  However, retargeted ads become significantly less effective if you serve up the same ad creative month after month. Here […]

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Attacking Bad Banners: Inaugural Edition

This is the first post in an ongoing series about ad creative, more specifically, terrible ad creative.  Banner ads get a bad rap, and often for good reason.   How many terrible banner ads have you seen?  You’ve probably seen more bad banners than good ones.  Many marketers look at online advertising as a way to […]

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Creative Matters Pt III: Color, Characters and Call to Action

In this installment of Creative Matters we will discuss several examples and how simple, yet effective, details can add to the value of your campaign. Below is a short collection of ads which have performed above average, netting click through rates of up to .32%. We have broken down these creatives into three areas where […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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