Retargeter

Attacking Bad Banners: Investing in Clean Banners

Solar Mosaic, one of our clients, is participating in a very special edition of attacking bad banners. We had noticed that some of their ad creative was looking a little lackluster, so our Ad Studio offered to make over a …

Banner Ads Grow Up (Literally)

“A good advertisement is one which sells the product without drawing attention to itself.”

David Ogilvy

After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This …

Attacking Bad Banners: Das Banner

Welcome to the second installment of our banner makeover series.  Here’s how it works: we take a bad banner found somewhere around the web, tear it apart, and then make it over.  Last time, we tore apart a truly atrocious …

The Importance of Rotating Creatives

One of the key best practices for retargeting is rotating the ads you show your retargeted users.  The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web.  However, retargeted …

Attacking Bad Banners: Inaugural Edition

This is the first post in an ongoing series about ad creative, more specifically, terrible ad creative.  Banner ads get a bad rap, and often for good reason.   How many terrible banner ads have you seen?  You’ve probably seen more …

Creative Matters Pt III: Color, Characters and Call to Action

In this installment of Creative Matters we will discuss several examples and how simple, yet effective, details can add to the value of your campaign. Below is a short collection of ads which have performed above average, netting click through …