Retargeter

5 of the Worst Ways to Annoy People with Your Ads

Retargeting has been proven time and time again to be one of the most effective ways of reaching a target audience. By reminding potential customers of their past interest in a product, service, or brand, advertisers are able to reach …

Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing

Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …

3 Simple A/B Tests to Optimize Your Banner Ads

A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more.

Marketing tests are incredibly powerful and particularly important for display …

5 Banner Ad Best Practices and Why You Should Ignore Them

As any seasoned display advertiser can tell you, one of the biggest determinants of a display campaign’s performance is creative. There are quite a few established best practices for designing successful banner ads, but not all of them should be …

7 Reasons Your Ads Aren’t Working

So you don’t think anyone clicks on banner ads anymore? Think again. People are drawn in by banners, just not bad banners. Many advertisers don’t invest in creative and as a result run unsuccessful ad campaigns. Before you decide to …

Aligning Your Ads and Landing Pages to Maximize Conversions

Banner ad design is an immensely popular topic among marketers. What makes banners clickable, what’s considered good design, why they’re important, and what metrics you should be looking at are just a few examples of posts you can find on …