Creative Matters Pt III: Color, Characters and Call to Action
In this installment of Creative Matters we will discuss several examples and how simple, yet effective, details can add to the value of your campaign. Below is a short collection of ads which have performed above average, netting click through …
Read MoreCreative Matters pt2: Achieving a Successful Online Advertising Campaign
As we discussed last week, your digital aesthetic can play a huge role in the performance of your digital advertising campaign. By creating attractive, concise and well branded ads, you build a layer of trust between brand and user. This …
Read MoreCreative Matters Pt II: 5 Elements Of A Successful Ad
Where did we leave off?In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem spammy, while ads …
Read MoreCreative Matters Pt 1: Use Aesthetics To Build Trust In Advertising
While ReTargeting can keep your ads in front of your audience, it’s the actual quality of your ad that will grab your audience’s attention. Ad quality is a delicate issue: ads that are too eye-catching may seem “spammy,” while ads …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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