CES 2014 in Numbers Infographic
Missed CES 2014? Not to worry, this infographic from Bell Pottinger sums it up nicely. One thing to note is that although wearable tech has been a hot topic lately, the old familiar smartphones, tablets, and TVs dominated conversations. Another …
Read MoreTop 3 Retargeting Frustrations and How to Fix Them
The numbers prove the point — retargeting works:
An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’… Read MoreTop 5 Articles This Week – January 21, 2014
B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing
Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …
Read MoreRetargeting is a Safe Way to Use User Data
With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have …
Read MoreHow to Develop a Testing Strategy That Works for Your Business
Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brands voice and personality; put simply, it matters.…
Read MoreReTargeter Announces New CEO, Blair Jeffris
San Francisco, CA (PRWEB) January 14, 2014 ReTargeter (https://inretargeter.wpengine.com), a leader in online display advertising and retargeting, today announced that its Board of Directors has selected Blair Jeffris as Chief Executive Officer of the company. Jeffris brings nearly 20 …
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