ReTargeter Blog

ReTargeter Announces New CEO, Blair Jeffris

San Francisco, CA (PRWEB) January 14, 2014 – ReTargeter (, a leader in online display advertising and retargeting, today announced that its Board of Directors has selected Blair Jeffris as Chief Executive Officer of the company.  Jeffris brings nearly 20 years experience building successful Internet businesses with particular focus on e-commerce and the massive opportunity to transform the way we buy and sell.

“Following a comprehensive search, the board selected Blair for his extensive background leading previous companies to consistent and considerable success,” said Arjun Dev Arora, Founder of ReTargeter.  “As a respected industry contributor and thought leader with a dedication to operational excellence and innovation, Blair will support ReTargeter’s continued trajectory of extraordinary growth and profitability.”

Jeffris will work in concert with Arora, who will become the organization’s Chairman of the Board.

“Arjun’s vision, leadership, and accomplishments have carried ReTargeter from inception to a leader in retargeting and audience targeting solutions,” said Tod Sacerdoti, board member and Founder and CEO of BrightRoll. “Because of his contributions, the company is exceptionally poised to make the next big leap in its evolution – both from a product development standpoint to an operational and organizational standpoint.”

Prior to joining ReTargeter, Jeffris served as Head of Marketing and Business Development for LivePerson. He has held management positions with FixYa, AT&T Interactive/, and Ingenio from its beginnings through its acquisition by AT&T. He holds a B.A. from Stanford University.

About ReTargeter LLC

ReTargeter is a full-service display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. Retargeting allows companies to optimize their marketing spend by serving targeted advertisements to people who have previously engaged with them online, whether they’ve read an email, visited their website, engaged with them on social media, searched for relevant keywords or simply signed up for email updates. ReTargeter is a privately held company based in San Francisco, California. For more information on ReTargeter, please visit



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