July 2013

Programmatic 101: 3 Things You Didn’t Know About Programmatic Premium

Clearing the Air: What is Programmatic Premium Seemingly an oxymoron, programmatic premium comes with a lot of baggage. Programmatic simply refers to the use of technology to streamline the process of buying and selling advertising. Historically, the programmatic approach has only been used to move remnant inventory. Adding the word premium adds a whole host […]

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Top 5 Articles of the Week – July 26, 2013

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase intent than TV ads alone. Read more Four years on; the growing pains of programmatic media […]

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What Advertisers Know About You: Online Privacy and Personally Identifiable Information

Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we wanted to clear up any misconceptions about data use and consumer privacy in online advertising, […]

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An Overview of Google’s Dynamic Remarketing

Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers. Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology allows online retailers to serve advertisements based on the nature of a viewer’s prior website […]

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5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:   We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social platforms they use and like to research new brands on social networks as well. The importance of available customer service, responsiveness, […]

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Top 5 Articles of the Week – July 19, 2013

Compelling Content: 3 Key Points from the Consumer POV Mobile does not necessarily mean “on the go,” email remains as important a channel as ever, and there is still a need for engaging and relevant content. Those insights straight from the consumer and more, in this article. Read more 2013 Search Engine Ranking Factors Key […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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