July 2013

Programmatic 101: 3 Things You Didn’t Know About Programmatic Premium

Clearing the Air: What is Programmatic Premium

Seemingly an oxymoron, programmatic premium comes with a lot of baggage. Programmatic simply refers to the use of technology to streamline the process of buying and selling advertising. Historically, the programmatic approach has …

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Top 5 Articles of the Week – July 26, 2013

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase …

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What Advertisers Know About You: Online Privacy and Personally Identifiable Information

Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we …

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An Overview of Google’s Dynamic Remarketing

Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers.

Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology …

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5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:

 

We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …

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Top 5 Articles of the Week – July 19, 2013

Compelling Content: 3 Key Points from the Consumer POV

Mobile does not necessarily mean “on the go,” email remains as important a channel as ever, and there is still a need for engaging and relevant content. Those insights straight from …

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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