Programmatic 101: 3 Things You Didn’t Know About Programmatic Premium
Clearing the Air: What is Programmatic Premium
Seemingly an oxymoron, programmatic premium comes with a lot of baggage. Programmatic simply refers to the use of technology to streamline the process of buying and selling advertising. Historically, the programmatic approach has …
Read MoreTop 5 Articles of the Week – July 26, 2013
Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials
TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase …
Read MoreWhat Advertisers Know About You: Online Privacy and Personally Identifiable Information
Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we …
Read MoreAn Overview of Google’s Dynamic Remarketing
Google recently announced the addition of dynamic remarketing (Googles term for dynamic retargeting) to their product offerings for advertisers.
Similar to dynamic retargeting services offered by independent platforms, Googles dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology …
Read More5 Essential Techniques for B2B Social Media Success
We have cross-posted the following entry I wrote for the 60 Second marketer blog:
Weve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …
Read MoreTop 5 Articles of the Week – July 19, 2013
Compelling Content: 3 Key Points from the Consumer POV
Mobile does not necessarily mean “on the go,” email remains as important a channel as ever, and there is still a need for engaging and relevant content. Those insights straight from …
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