Top 5 Articles of the Week – Mar. 29, 2013
Google Universal Analytics Now Open to Everyone
Last October, Google launched a new service to help marketers understand how visitors engage across multiple devices. That service, called Universal Analytics, was only available to Google Analytics premium customers until now.
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Read MoreOpportunities in Online Video
Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line.
One of the biggest upsides of running online video campaigns …
Read MoreNavigating Facebook Advertising: Custom and Lookalike Audiences
In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences.
Heres a breakdown of how marketers can …
Read MoreTop 5 Articles of the Week – Mar. 22, 2013
Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising
Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze …
Read MoreProgrammatic Premium: Where We Stand
Programmatic buying is on the rise, and the debate about programmatic premium is in full force. While programmatic premium is one of the hottest terms in the digital advertising space, there’s little (if any) agreement on what it means, whether …
Read MoreKey Takeaways from SXSW Interactive 2013: Exploring Place and Building Community
This years SXSW Interactive lived up to its reputation for parties, panels, and previewing new technologies. From comedy robots to 3D printing to grumpy cat, there was no shortage of entertainment and educational experiences for the Interactive attendee. Filtering through …
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