Top 5 Articles of the Week – Mar. 22, 2013
Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising
Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze performance and optimize a campaign in real time, while it’s still running. MarketingProfs has a great overview of how you can get the highest ROI from display campaigns by iterating during the course of the campaign.
Reaping The Benefits Of Marketing Automation
The marketing automation industry is expected to rake in $4.8 billion dollars in 2015, and for good reason. Marketing automation can help marketers manage multiple outreach channels as well as analytics, enabling us to launch campaigns with more complexity all while making the day-to-day just a little bit easier. AdExchanger dives deep into how different marketers are using different platforms to boost performance.
Make a Big Impact on Your Landing Page with a Small Budget Video
If you’re looking for new ways to drive more conversions from your landing pages, consider adding a video. Even if you don’t have the budget (or the time) for a large-scale feature, you can still take advantage of the power of video for increasing conversion rates.
10 Secrets to the Perfect Webinar
Content marketing is a powerful tool for B2B marketers, and a strong content strategy needn’t be limited to blogs and white papers. Webinars can also be an extremely effective way to establish thought leadership, build your brand, and drive leads. ClickZ has ten tips for getting the most out of webinars.
The Writer’s Author Rank Cheat Sheet
If you’re a content marketer, you’re probably familiar with Google authorship (and if you aren’t, read this introduction or watch this video overview). But even if you’re a veteran when it comes to authorship, you may not be as familiar with author rank. For a comprehensive overview, look no further.
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