August 2012

Top 5 Articles of the Week – Aug. 17, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis FAQ 5 Consumer Trends You Can’t Afford to Ignore This Holiday Season Bright Them Back With Live Data: Going Beyond the… Read More

Real-Time Bidding Explained: How RTB is Like the Stock Market

Understanding the online display marketplace can be difficult. It consists of dozens of layers of complexity as well as dozens more players who have developed proficiencies in these numerous layers.  When asked to explain the display world and its relationship …

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How to Use Video in Your Retargeting Campaign

?Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.? – Robert Weiss

What you’ll get out of this post:

How to design a banner that maximizes CTR What… Read More

Top 5 Articles of the Week – Aug. 10, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Targeted Advertising: Gaining Ground for Branding Campaigns Marketers Find Less Than Half of Analytics Useful for Decision-Making Google Study: Brick and Mortar Retail How to Create Marketing Emails Both… Read More

Why Online Display Can Work for Branding

Though largely considered a domain for direct response advertising, the digital ad space has become a friendlier place for large scale branding campaigns. Paving the way are brands like Kellogg who have sung the praises of online advertising for brand …

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ReTargeter to Sponsor Readyforce “Hacker Tour 2012”

Readyforce Presents “Hacker Tour 2012” — Recruiting at 25 Campuses to Create a Better Way for Fast-growing Tech Companies to Recruit Engineering Students

San Francisco, California—August 7, 2012…Readyforce announces Hacker Tour 2012 as the new model in scalable, economical …

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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