August 2012

Top 5 Articles of the Week – Aug. 31, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Luxury Marketers Catch Up on Digital Channels What Data Can’t Tell You About Customers Do Improved Social Signals Cause Improved Rankings? 5 Barriers to Mobile Ad Success 4 Proven Strategies for Finding a Wider Audience for Your Content Don’t forget to sign up for […]

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Banner Ad Optimization: The Click-Through Fallacy

In the display advertising world, there are very few facets of strategy as contentiously debated as that of banner ad design. While many basic tenets of creative banner ad design are as well established as say, gravity, advertisers have one constant challenge: how to get the desired response to their ad. Today’s advertisers are forced […]

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Drive the Right Traffic to Your Site: Local Targeting with AdWords

Did you know that you can target local customers online?  With Google AdWords, it’s easy.  Google is brilliant at boosting traffic, especially local traffic. Google allows you to use local targeting to reach specific markets in the U.S., which means you can drive local, targeted traffic to your company website or blog.  This post will […]

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Top 5 Articles of the Week – Aug. 24, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Social Engagement Drives Sales and Advocacy for Brands Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market Becoming Your Own Media Company: 50 Content Marketing Tips Social Media Marketing: Data Mining Twitter for Trends, Sentiment and Influencers 3 Easy Ways […]

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Four Ways Retargeting Can Work for B2B

There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example:” You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all […]

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Key Takeaways from SES SF

If you’re in the digital marketing space, you’ve probably heard of Avinash Kaushik, digital marketing evangelist for Google. Avinash opened SES SF with an incredibly engaging keynote and set the tone for the next three days. His emphasis on measuring more than just revenue was echoed frequently throughout the conference, as was his discussion of […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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