June 2012

Attacking Bad Banners: Banner Ads Evolved

Welcome to our newest installment of Attacking Bad Banners, the ad makeover series where we take bad banners from around the web and turn them into beautiful banners.

Just like the last edition of Attacking Bad Banners, this time we’re …

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Top 5 Articles of the Week – June 8, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

So You Think Your Customers Trust You? 5 Reasons to Think Again Understanding Online Customer Experience: Four Key Trends All Contacts Aren’t Created Equal: The Rights Ways to Treat… Read More

Should You Go With a Self-Serve Retargeting Provider?

Thanks to the success of AdWords and AdSense, many digital marketers assume self-service is always the right way to go when advertising online. However, the answer is rarely so simple, particularly when the advertising technology is more complicated.

Google’’s remarketing …

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Four Tips for Taking Your Campaign Emails to the Next Level

A coherent email strategy is a key component of any political campaign. Emails keep supporters up to date, provide the rare opportunity for direct, unfiltered communication between the campaign and the voter, and are often a significant source of donations.…

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ReTargeter and Relationship Marketing

With decreasing barriers to entry for businesses, the ad tech market has quickly become a saturated space full of many similar businesses. In spite of increasing consumer access to information, potential purchasers still struggle to identify the right choices for …

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Top 5 Articles of the Week – June 1, 2012

Here’s our weekly roundup of the top digital marketing articles from around the web:

New Cookie Law: Last Minute Change Replaces ‘Explicit’ Consent with ‘Implied’ Rethinking Online Video Advertising 7 Biggest Mistakes in Email Marketing Four Practical Steps to a… Read More

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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