June 2012

Top 5 Articles of the Week – June 29, 2012

Here’s our weekly roundup of the top articles in digital marketing: Content Marketing Drives Social Media and Sales – Are You Spending Enough?  Luxury Brands Walk a Delicate Line in the Content Conversation 3 Common Branding Mistakes of the Digital Age 5 Common Call-to-Action Errors The 6 Best Growth Hacks to Get Customers Without Having […]

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A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as remarketing by Google) has become an established part of the digital marketing lexicon, many […]

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The Marketing Dilemma

The marketing industry is facing a major dilemma. Every day, more content is released to consumers at an exponential rate. For example, by the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs on the web, up from 36 million in 2006. And yet, the human brain remains a finite organ […]

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Top 5 Articles of the Week – June 22, 2012

Here’s our roundup of the top five digital marketing articles of the week: Marketing You Won’t Hate – Inbound vs. Outbound Marketing [Infographic] Agile Brand Building Facebook, Twitter Help Publishers Find Their Audience Critical Dos and Don’ts for Design That Enhances Your Content Marketing Four Tips for a Common-Sense Approach to Mobile Marketing Don’t forget […]

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Facebook Exchange: What It Means for Facebook and for Retargeting

Since the historic Facebook IPO several weeks ago, topics ranging from stock undervaluation to pre-teen expansion have headlined just about every major news source around the world. Up until very recently, the major question has been: how will Facebook continue to monetize their massive audience? On June 13th, a very plausible answer was posited in […]

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Top 5 Articles of the Week – June 15, 2012

Here’s our weekly digest of the top articles in digital marketing: Online Ads Hit $8.4 Billion, Mobile Dollars Double Email Marketing: 6 Tricks for Better Results Identifying and Fixing Your Worst Landing Pages 5 Practices of Successful Multichannel Marketing The Store Experience in Digital Retailing Don’t forget to sign up for our newsletter to stay […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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