May 2012

Retargeting Shopping Cart Abandoners: How to Make Abandonment Part of the Purchase Funnel

For most online retailers, shopping cart abandonment is simultaneously a significant pain point and an accepted fact of everyday life.  According to a recent Forrester study, 88% of online shoppers report having abandoned a shopping cart without completing the purchase. …

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Retargeting for Events and Entertainment Part III: Audience Extension

Welcome to the third and final installment of our series on retargeting for events and entertainment brands. (If you missed the first two posts, you can check them out here, and here.)

The initial posts in the series focused on …

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Top 5 Articles of the Week – May 25, 2012

Here’s our weekly roundup of the top articles in digital marketing:

Why a Brand Matters Mobile Marketing Rising Sharply in 2012, but Challenges Stunt Growth Social Media and Digital Marketing Engagement Gap Five Tips to Create Online Video for Your… Read More

Top Political Advertising Posts of the Week – May 25, 2012

Here’s our weekly roundup of the top articles in political advertising and tech:

The Death of the Hunch The New and Not-So-New in Obama’s Dashboard Eight Vital Online Tools for Political Campaigns

Don’t forget to sign up for our newsletter …

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The Top 3 Trends in Political Advertising Online

2012 will be a watershed year for political advertising online. The Obama campaign and the DNC have already spent more than $21 million online, a number that can only be expected to multiply as we get closer to the general …

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Retargeting for Events and Entertainment Part II: Using Next-Generation Creative for Unheard of Engagement

Welcome to part two of our three-part series on retargeting for events and entertainment. If you missed the first post, we discussed how events and entertainment brands can leverage retargeting to drive ticket sales, maximize attendance, and stay top of …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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