May 2012

Top 5 Articles of the Week – May 18, 2012

Here’s our weekly roundup of the week’s top articles in digital marketing:

Measuring Digital Brand Strength What FTC Privacy Scrutiny Means for Digital Media Facebook Advertising: 5 Things You Don’t Know (And Should) 9 Lessons from 1,000 SEO Questions How… Read More

Top Political Advertising Articles of the Week – May 18, 2012

Here’s our weekly roundup of the top political advertising articles of the week:

Romney Unveils First Ad of General Election Retail vs. Wholesale Online Politics The Importance of Social Media in Elections: Mostly Hot Air Can Romney Catch Up to… Read More

How Search Retargeting Can Solve Keyword Competition Woes

PPC search advertising is a crowded space. One of the biggest challenges facing search marketers is the rising costs of staying featured for highly competitive keywords.

Historically, search marketers often relied on long tail keywords to make up for the …

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Retargeting for Events and Entertainment Part I: How to Use Retargeting to Boost Sales and Awareness

Entertainment and events industries are realizing how profitable advanced digital marketing can be to engage fans, followers, and customers. In the past few years, techniques such as retargeting have been utilized to drive growth primarily for retail and merchandise sales, …

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Top 5 Articles of the Week – May 11, 2012

Here’s our weekly roundup of the week’s best articles in digital marketing:

Attribution Defined: What Every Marketer Needs to Know Brands’ Posts Rival Friends’ in Social Media Influence Does Your Domain Say “Trust Me?” How to Survive the Google Penguin… Read More

Top Political Advertising Articles of the Week, May 11, 2012

Here’s our weekly roundup of the top articles in political advertising and tech:

Obama, Democrats Spent 21 Million on Web Ads So Far Twitter Plays Outsize Role in 2012 Campaign Cookie-Based, Voter-File Ad Targeting: From Exotic to Expected in Six… Read More

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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