Social Media Done Right: Be Yourself, but Don’t Forget About the Data
For brands attempting to cultivate a believable, relatable online presence, social media marketing is no longer optional. If you aren’?t present on the platforms your audience uses, you run the risk of losing their attention (if you can get it …
Read MoreTop Political Advertising Articles of the Week – Feb. 10, 2012
Here’s our weekly roundup of the best political advertising articles:
Obama and DNC Spent $7 Million on Web Ads Why the 2012 Presidential Race Will Be Defined by Data Attack Dog: The creator of the Willie Horton ad is going… Read MoreTop 5 Articles of the Week – Feb. 10, 2012
Here’s our weekly roundup of this best articles in digital marketing:
The Neuroscience of Search and Conversion 4 Hidden Benefits of Content Marketing that Go Beyond ROI 17 Little Known Social Media Tools You Should Be Using (and Why) The… Read MoreAttacking Bad Banners: Inaugural Edition
This is the first post in an ongoing series about ad creative, more specifically, terrible ad creative. Banner ads get a bad rap, and often for good reason. How many terrible banner ads have you seen? Youve probably seen more …
Read MoreThe Evolution of Political Fundraising Online
The political campaign as we know it emerged in the 2004 Democratic primaries. In 2003, Howard Dean was a long shot, a little known former governor of Vermont with unlikely national aspirations. Though he didnt go on to win the …
Read MoreBring Your Database Online: CRM Retargeting for Direct Mail Marketers
Some of the major challenges faced by direct mail marketers include consumers lower tolerance for marketing messages in the mail, consumers who are increasingly plugged in, heightened demand for accountability due to the rise of online marketing, and how to …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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