ReTargeter Blog

Top Political Advertising Articles of the Week – Feb. 10, 2012


Here’s our weekly roundup of the best political advertising articles:

  1. Obama and DNC Spent $7 Million on Web Ads
  2. Why the 2012 Presidential Race Will Be Defined by Data
  3. Attack Dog: The creator of the Willie Horton ad is going all out for Mitt Romney
  4. Barack Obama’s ‘Story of Us,’ Told Through a Computer Screen
Don’t forget to sign up for our email list to get our weekly digest sent straight to your inbox!

Categories

Archives


Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more