February 2012

Top Political Advertising Articles of the Week – Feb. 17, 2012

Check out our weekly roundup of the best articles in political advertising.

Obama Outspent Romney on Web Ads 2 to 1 How Low Can You Go? Why the $3 Email Ask is Working Obama, GOP Take Stimulus Debate Online Mitt… Read More

Top 5 Articles of the Week – Feb. 17, 2012

Here’s our weekly roundup of the best articles in digital marketing this week.

Multichannel Campaigns Increase Reach, Branding Potential Facebook-Connected Users 9x More Likely to Engage With, Share From E-commerce Sites 11 Ways to Give and Get Customer Love Put… Read More

The Challenges of Mobile Retargeting

Every year for the last few, we’ve heard proclamations that this year will be year of mobile. To some extent it’s hyperbole, but to some extent it’s true. 43% of American cell phone users own a smart phone, and 62% …

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Moving Beyond Paid Search

“All this worldly wisdom was once the unamiable heresy of some wise man.” Henry David Thoreau

So you’ve mastered paid search. No one else quite dominates keywords quite like you can. Your business is doing well – heck, probably even …

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ReTargeter Aims To Make Display Ads Relevant Again

Check out our founder and CEO Arjun Dev Arora on TechCrunch TV talking about the display landscape and how we hope to make it better.


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Harnessing the Power of Twitter for Politics…Without Getting Burned

With 100 million active users, more than 10 times the number of active users during the 2008 election, Twitter has become a powerhouse for information dissemination.   It is a powerful medium to relay information and to get supporters to do …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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