May 2011

B2B ReTargeting vs. B2C ReTargeting

ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargeting’s value-add to B2C brands can be found on numerous resources across the web. However, there is a huge opportunity for B2B brands to grow their business through retargeting. We’ve gathered […]

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Be Assertive, Increase Brand Engagement

Most of the time, people just want to be told what to do. No, I’m not recommending that you take on bossiness or a “do as I say” mentality! Rather, people need a straightforward request laid out for them on how to react and what they need to do. The fancy legwork for guessing needs […]

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Thank You to All of Our Happy Customers

If it weren’t for our customers, we wouldn’t be here as a company. Because of this simple fact, we do everything we can to make sure that our customers are comfortable working with us. This is why we go to great lengths to ensure that campaigns are properly implemented and are consistently optimizing toward our […]

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The Social Proof is in the Pudding

Social proof is an important principle of influence that can help you grow by turning more people into repeat visitors. Customer testimonials or references are one of the key measurements of customer satisfaction and loyalty. Customers want to know that others have used your product or service and that it worked for them. So go […]

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Creative Matters Pt 1: Use Aesthetics To Build Trust In Advertising

While ReTargeting can keep your ads in front of your audience, it’s the actual quality of your ad that will grab your audience’s attention. Ad quality is a delicate issue: ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your […]

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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