May 2011

B2B ReTargeting vs. B2C ReTargeting

ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargeting’s value-add to B2C brands can be found on numerous resources across the web. However, there …

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Be Assertive, Increase Brand Engagement

Most of the time, people just want to be told what to do. No, I’m not recommending that you take on bossiness or a “do as I say” mentality! Rather, people need a straightforward request laid out for them on …

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Thank You to All of Our Happy Customers

If it weren’t for our customers, we wouldn’t be here as a company. Because of this simple fact, we do everything we can to make sure that our customers are comfortable working with us. This is why we go to …

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The Social Proof is in the Pudding

Social proof is an important principle of influence that can help you grow by turning more people into repeat visitors. Customer testimonials or references are one of the key measurements of customer satisfaction and loyalty. Customers want to know that… Read More

Creative Matters Pt 1: Use Aesthetics To Build Trust In Advertising

While ReTargeting can keep your ads in front of your audience, it’s the actual quality of your ad that will grab your audience’s attention. Ad quality is a delicate issue: ads that are too eye-catching may seem “spammy,” while ads …

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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