B2B ReTargeting vs. B2C ReTargeting
ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargetings value-add to B2C brands can be found on numerous resources across the web. However, there …
Read MoreBe Assertive, Increase Brand Engagement
Most of the time, people just want to be told what to do. No, Im not recommending that you take on bossiness or a do as I say mentality! Rather, people need a straightforward request laid out for them on …
Read MoreThank You to All of Our Happy Customers
If it werent for our customers, we wouldnt be here as a company. Because of this simple fact, we do everything we can to make sure that our customers are comfortable working with us. This is why we go to …
Read MoreThe Social Proof is in the Pudding
Social proof is an important principle of influence that can help you grow by turning more people into repeat visitors. Customer testimonials or references are one of the key measurements of customer satisfaction and loyalty. Customers want to know that… Read MoreCreative Matters Pt 1: Use Aesthetics To Build Trust In Advertising
While ReTargeting can keep your ads in front of your audience, it’s the actual quality of your ad that will grab your audience’s attention. Ad quality is a delicate issue: ads that are too eye-catching may seem “spammy,” while ads …
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