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Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

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You Can’t Control the Conversation on Social Media (and That’s Okay)

Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, with no possibility for participation. Thanks to Facebook, Twitter, blogs and online discussion forums, however, […]

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A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

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The Power Of Converging Social Media With Display Advertising

Big brands like Ford and Old Spice are already doing it, and ReTargeter allows all brands, big or small, to socially engage with their audience in this unique way as well. Additionally, retargeting your social audience with socially infused display ads can give you an unparalleled reach, increased brand engagement, and lifetime trackability. Click here […]

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ReTargeter Helps eCommerce Companies Drive New Revenue via Conversion Funnel

Service model complements innovative technology and can help brands realize quick, significant returns during Q4 Holiday Rush   San Francisco, CA – December 16, 2010 ReTargeter, the self-service retargeting company that helps brands market to website visitors even after they’ve left the site, today announced that ecommerce companies using its platform are seeing massive returns […]

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ReTargeter’s Commitment to Social Advertising Runs Deep

  A note from the CEO ReTargeter is passionate about social media.  We’re excited about the new ways we’ve pioneered that help brands engage with their audience across the social web.  We know that fleshing out the combination of display retargeting and social media can create an unparalleled value for any brand, and we already […]

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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