Googles Remarketing Found to Be in Violation of Canadian Privacy Laws
An investigation that began in January of 2013, Googles remarketing was found to be in violation of Canadian privacy laws by Canadas Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which …Read More
3 Tactics to Battle Shopping Cart Abandonment
A recent study done by Forrester Research shows that “88% of web buyers say that they have abandoned an online shopping cart without completing a transaction.” 88%!? That’s a lot of people adding items to their cart, and numbers like …Read More
What Is Retargeting And How Does It Work?
Imagine being able to show your display advertisements solely to people who have shown interest in your brand. This is exactly what retargeting does. By having your banner ads follow your users throughout the internet, ReTargeting aims to:Increase your… Read More