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Google’s Remarketing Found to Be in Violation of Canadian Privacy Laws

An investigation that began in January of 2013, Google’s remarketing was found to be in violation of Canadian privacy laws by Canada’s Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which were announced last week. At the heart of the investigation were sensitive health histories made […]

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3 Tactics to Battle Shopping Cart Abandonment

A recent study done by Forrester Research shows that “88% of web buyers say that they have abandoned an online shopping cart without completing a transaction.” 88%!? That’s a lot of people adding items to their cart, and numbers like this can be very frustrating for an online retailer. Well it’s time to stop letting […]

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What Is Retargeting And How Does It Work?

Imagine being able to show your display advertisements solely to people who have shown interest in your brand.  This is exactly what retargeting does.  By having your banner ads follow your users throughout the internet, ReTargeting aims to: Increase your brand awareness Retain your website’s visitors Drive users throughout your conversion funnel The key beauty […]

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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