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Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

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5 Ways to Apply Growth Hacking to Your Content Marketing

As a growing brand or marketer, you’ve probably seen growth hacking in action, whether you’ve heard the term specifically or not. In fact, it’s quickly becoming one of the fastest ways to turn a startup into an established, successful business. If you’re unsure of how it works or how it applies to you, keep reading […]

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5 Awesome Content Marketing Blogs to Keep Your Eye On

There are a number of great, well-known blogs in the content marketing space; Hubspot, Content Marketing Institute, and Copyblogger immediately come to mind. While they all provide great information, there are other, perhaps lesser known blogs that definitely need to be on your radar, too. These lesser known blogs can get down in the trenches […]

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B2B Retargeting and the Path to Online Purchase

A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search referrals. These consumers are using the online market make purchases more than any other media. […]

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Add RTMail To Your E-Mail Marketing Strategy

If you haven’t heard by now, ReTargeter recently announced ReTargeting 2.0 – a suite of innovative products based around our ReTargeting technology. One of our exciting new products is RTMail, lets you stay in front of your contact list after they open your emails, and works especially well with e-mail marketing campaigns. When testing this […]

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Is Your Marketing Funnel Optimized?

At ReTargeter we work with a clear understanding of our clients marketing funnels so that we can increase traffic, brand awareness and sales. Included below is one basic approach to the internet marketing funnel that has proven effective for many companies. We would love to hear your thoughts and best practices in the comments section. […]

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Case Study: Hireology

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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