The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether its to allow customers to communicate with your company, to make a purchase or to fulfill …Read More
Retargeting is chess, not checkers.
So now that youre one level of sophistication beyond your already wicked-smart display ad campaigns, here are a few things to think about.Try dedicated creative for retargetingYoure talking to an audience who winked at… Read More
A recent study done by Forrester Research shows that “88% of web buyers say that they have abandoned an online shopping cart without completing a transaction.” 88%!? That’s a lot of people adding items to their cart, and numbers like …Read More
Imagine being able to show your display advertisements solely to people who have shown interest in your brand. This is exactly what retargeting does. By having your banner ads follow your users throughout the internet, ReTargeting aims to:Increase your… Read More