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The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill another objective, there’s a reason each site is created. However, once a website visit is […]

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3 Deep Thoughts for Retargeting Wizards

Retargeting is chess, not checkers. So now that you’re one level of sophistication beyond your already wicked-smart display ad campaigns, here are a few things to think about. Try dedicated creative for retargetingYou’re talking to an audience who winked at you but didn’t stay for dinner. If your aim is branding, it may be just […]

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3 Tactics to Battle Shopping Cart Abandonment

A recent study done by Forrester Research shows that “88% of web buyers say that they have abandoned an online shopping cart without completing a transaction.” 88%!? That’s a lot of people adding items to their cart, and numbers like this can be very frustrating for an online retailer. Well it’s time to stop letting […]

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What Is Retargeting And How Does It Work?

Imagine being able to show your display advertisements solely to people who have shown interest in your brand.  This is exactly what retargeting does.  By having your banner ads follow your users throughout the internet, ReTargeting aims to: Increase your brand awareness Retain your website’s visitors Drive users throughout your conversion funnel The key beauty […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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