Retargeter

A Guide to Contextual ReTargeting – Advanced Audience Extension

While looking for a way to direct bounced website visitors back to your site, you’ve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, you’re more likely to pull them back to your site …

The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill …

How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time …

5 Ways to Amplify Your Holiday Marketing Efforts

With the holidays right around the corner, retailers and service providers alike are revving up marketing efforts in anticipation of what the year will bring. It makes sense, each year, the amount of money spent between Thanksgiving and Christmas increases …

Top 5 Articles of the Week – September 27, 2013

Positive Quarter for Digital Ads Ahead of Holiday Season

Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in …

5 Simple Strategies for Decreasing Shopping Cart Abandonment

Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. …