Retargeter

Using Data to Design Smarter Online Ad Campaigns

Did you know that only 11% of marketing decisions are based in data? In the past, marketers had to rely on intuition and assumptions when approaching advertising. Today, we have numerous ways to collect the data that matters for improved …

The PPC Advertiser’s Guide to Creative Split Testing

Split-testing is an incredibly powerful, important, and often under-utilized tool. Though once limited to big companies like Amazon, split-testing has been steadily increasing in popularity among a variety of businesses, including SMBs. In fact, split-testing can be incredibly simple if …

How to Track Offline Sales (When You’re Advertising Online)

Do you know exactly how many sales you’’re generating from your online advertising?  If you’’re a web-based business and all of your sales convert on your website, then we’re sure your answer is “of course I do!”

However, if some …

Why You Should Get Started with Video Ads

Consumers are spending more and more time consuming media on desktop and mobile devices, providing new opportunities for marketers to use highly engaging videos to connect with their audiences.

In November 2012, comScore found that 20% of all online videos …

Digital Brand Building: Getting the Most Out of Programmatic Buying

Digital advertising, particularly programmatic buying and real-time bidding, has gotten a reputation for being solely a direct marketer’s endeavor. But this doesn’t have to be the case. Programmatic media need not serve only direct sales goals—it can be an incredibly …

6 Things You Didn’t Know About AdWords

AdWords is an incredibly popular advertising tool. While it’ s easy to get a PPC campaign going, there are numerous features within AdWords that you may not know about. AdWords can be used for lead generation, to drive traffic, promote …