Retargeter

Integrated Marketing and Retargeting

As digital marketers, we have the ability to stay in front of the right audiences online. Innovations in ad technology allow for us to connect with past, current, and prospective customers in multiple ways across the web. The practice of …

Why You’re Measuring the Wrong Display Metrics

One of the primary advantages digital advertising has over traditional media is the ability to directly attribute sales to ad impressions. Digital attribution is far from a perfect science, but online ads can be connected directly to revenue. In television …

Opportunities in Online Video

Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line.

One of the biggest upsides of running online video campaigns …

A Crash Course in AdWords Enhanced Campaigns

Google recently rolled out a new initiative for AdWords called Enhanced Campaigns. Providing you with the ability to manage bids across devices, locations, and time of day (a first for paid search campaigns), this is definitely a feature you’ll want …

Advanced Retail Retargeting

When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see …

Retargeting for Today’s Connected Consumer

Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior.…