Retargeter

What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse

This article was originally published on MediaPost.

You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying …

ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf

Primeloop is launching a new product called Retargeted Conversations.

With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads.

With Primeloop …

Google’s Remarketing Found to Be in Violation of Canadian Privacy Laws

An investigation that began in January of 2013, Google’s remarketing was found to be in violation of Canadian privacy laws by Canada’s Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which …

Top 5 Articles this Week–December 2, 2013

The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing …

The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill …

Key Takeaways from ad:tech San Francisco: Programmatic, the User Experience, and Mobile

ad:tech San Francisco proved to be a success for both exhibitors and attendees. The expo floor never saw a quiet moment, and the keynotes and sessions were packed with a star lineup of speakers. ad:tech is about the tremendous opportunity …