HR / Recruiting

Win the War for Talent with Retargeting: Keep Candidates Engaged

In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all available means, including search, job boards, company career sites and social media to evaluate employers. […]

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different […]

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HR Focus: Early Results Find Companies Spend $173 on Advertising Per Hire

Software Advice, in partnership with the National Human Resources Association, has published initial findings from a study that determines cost per hire in accordance with the American National Standards Institute’s (ANSI) U.S. standards and conformity assessment system. The approval of the cost-per-hire algorithm is being lauded as the “the first official recruiting standard for the […]

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How to Build a Thriving Industry Community on LinkedIn

For any company looking to hire new talent, LinkedIn has become a must-visit, providing a stream of available candidates with polished resumes and readily available references. But LinkedIn can also serve another vital purpose for your company. It’’s a great place to generate leads and pump up your sales, and one way to do it […]

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5 Retargeting Tips for Corporate Employers

At ReTargeter, we’ve been helping Fortune 500 employers in the financial, retail, technology, and healthcare industries execute on successful retargeting campaigns since 2009. As more and more Fortune 500 employers turn to retargeting to help with their talent acquisition strategy, Recruitment Advertisers and Talent Acquisition leaders are taking notice. Retargeting is a highly effective form […]

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5 Reasons Corporate Employers Should Be Using Retargeting

Retargeting has become the tactic of choice for the modern marketer, and for good reason. Retargeting is a digital marketing tool that allows you to serve ads only to people who have previously interacted with your brand, by visiting your website, for example, or opening an email. After that initial interaction, retargeting lets you serve ads […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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