The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third…

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Partner Spotlight: RelateIQ

Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house — investing substantial time and effort — or instead forge mutually beneficial partnerships with other companies to overcome their challenges. As mentioned in RelateIQ’s recently published  profile of ReTargeter,  a partnership developed in the early…

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3 Real Campaign Optimization Tests and Results

Sometimes the world of marketing optimization gets confusing. People find themselves wondering if it’s  worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it? Yes, it’s totally worth it. ReTargeter specializes in helping clients optimize their marketing spending by serving targeted display ads…

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