B2B Software

Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer obsessed” because the only sustainable competitive advantage is […]

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B2B Retargeting and the Path to Online Purchase

A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search referrals. These consumers are using the online market make purchases more than any other media. […]

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Twitter Strategies for the B2B Marketer

Twitter is a great place for direct-to-consumer companies to ply their products; surely you’ve heard about the Oreos campaign during the Super Bowl or Old Spice’s The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking site can be just as effective for business-to-business marketers looking to build their portfolios. By […]

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LinkedIn For Advertisers: Finding the B2B Buyer

As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is no secret that social media platforms provide an unparalleled opportunity to reach the right buyers. […]

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5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:   We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social platforms they use and like to research new brands on social networks as well. The importance of available customer service, responsiveness, […]

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How Retargeting Can Turn Prospects Into Leads

Retargeting is often considered to be exclusively a marketing tool for ecommerce, most likely due to the prevalence of the Zappos example — you visit Zappos, look at a pair of shoes, and after abandoning, you begin to see Zappos shoe ads across the web. Despite this ever popular use case, retargeting does not have […]

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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