Retargeter

How Retargeting Can Turn Prospects Into Leads

Retargeting is often considered to be exclusively a marketing tool for ecommerce, most likely due to the prevalence of the Zappos example — you visit Zappos, look at a pair of shoes, and after abandoning, you begin to see Zappos …

How B2B Content Marketers Can Drive Conversions

Content marketing has quickly established itself as a crucial component of SEO, demand gen, and community-building, particularly for B2B marketers. Great content, though it’s not easy to create, is one of the most effective ways of driving highly qualified traffic …

The Power of Pinterest for B2B Lead Generation

Having emerged as the social media darling of 2012, it’s time to invest some of your 2013 marketing resources into Pinterest. In addition to boasting the largest increase in unique visitors and time spent on-site over any other social network …

How to Use Retargeting for Lead Generation

Despite the misconception that retargeting is best left to ecommerce companies, targeted and retargeted display can be powerful lead sources for B2B companies.

If you aren’t yet using display in your lead generation efforts, there is much to be gained …

Four Ways Retargeting Can Work for B2B

There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example:” You visit Zappos, look at a …

Retargeting for Recruiters: How to Bring Job Seekers Back to Your Site

With quickly evolving HR technology, it’’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can …