Conversion Tracking- Engagement Events & Your Retargeting Strategy
As an advertiser, it’s imperative to thoroughly analyze the journey of your customers as they move through the buying cycle. In order to optimize your digital marketing strategy, you must understand how to keep in step with your customer’s needs—what …
Read MoreWhy Frequency Capping Isn’t Enough
Imagine this: you’re on an e-commerce site, looking at a refrigerator because yours is on its last legs. You aren’t ready to buy yet and would like to do more research before you purchase, so you exit the site and …
Read MoreCase Study: Major League Soccer (MLS)
Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America. Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …
Read MoreNative Advertising: Be The Signal Above The Noise
In today’s advertising world, users are constantly bombarded with information. Sometimes it seems like advertisers are participating in some sort of marketplace competition where the ad that is the most disruptive wins. And ultimately, a marketplace full of loud, competing …
Read MoreIncrementality: The Best Way to Measure Ad Success
Measuring Ad Performance With IncrementalityReturn On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, …
Read MoreThe Difference Between First, Second, and Third Party Data and How to Use Them
In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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