Retargeter

A Definitive Guide to Audience Extension

The relationships publishers have with their highly-valued audiences are no longer confined to only their websites. The improved technology surrounding the management and optimization of user data has given rise to audience extension, a service that is expanding digital boundaries …

Programmatic 101: 3 Things You Didn’t Know About Programmatic Premium

Clearing the Air: What is Programmatic Premium

Seemingly an oxymoron, programmatic premium comes with a lot of baggage. Programmatic simply refers to the use of technology to streamline the process of buying and selling advertising. Historically, the programmatic approach has …

Top 5 Articles of the Week – July 26, 2013

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase …

What Advertisers Know About You: Online Privacy and Personally Identifiable Information

Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we …

An Overview of Google’s Dynamic Remarketing

Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers.

Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology …

5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:

We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …