January 2013

Top 5 Articles of the Week – Jan. 18, 2013

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Facebook Graph Search: The Picture for Advertisers How to Avoid ‘False Choices’ in Content Marketing When Press Releases Do (and Don’t) Help Your Marketing 7 Thing You MUST Understand… Read More

LinkedIn for B2B Lead Generation

Potential buyers are constantly scouring the Internet for information. By the time someone has filled out your lead form, chances are they’ve done a lot of research and are much further along in the buying process than you might expect. …

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Why You Should Get Started with Video Ads

Consumers are spending more and more time consuming media on desktop and mobile devices, providing new opportunities for marketers to use highly engaging videos to connect with their audiences.

In November 2012, comScore found that 20% of all online videos …

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Top 5 Articles of the Week – Jan. 11, 2013

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Digital to Account for One in Five Ad Dollars The 4 Most Important Online Advertising Opportunities in 2013 What’s Ahead for Mobile Marketing in 2013 Content Strategy: 4 Tips… Read More

Twitter for Lead Generation

In addition to serving as a knowledge sharing platform, Twitter can be an instrumental tool for community building and lead generation. With more than 200 million active monthly users, there is a great opportunity for businesses on Twitter to find …

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Digital Brand Building: Getting the Most Out of Programmatic Buying

Digital advertising, particularly programmatic buying and real-time bidding, has gotten a reputation for being solely a direct marketer’s endeavor. But this doesn’t have to be the case. Programmatic media need not serve only direct sales goals—it can be an incredibly …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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