January 2013

ReTargeter Named One of the Best and Brightest Companies to Work For by National Association for Business Resources

We are proud to announce that ReTargeter has been selected as a 2012 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). Hundreds of competing companies throughout the country vie for the Best and Brightest designation, but only companies with the highest quality human resources initiatives were named a […]

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Aligning Your Ads and Landing Pages to Maximize Conversions

Banner ad design is an immensely popular topic among marketers. What makes banners clickable, what’s considered good design, why they’re important, and what metrics you should be looking at are just a few examples of posts you can find on the topic. While banner ads are an integral part of your display strategy, they are […]

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How to Track Offline Sales (When You’re Advertising Online)

Do you know exactly how many sales you’’re generating from your online advertising?  If you’’re a web-based business and all of your sales convert on your website, then we’re sure your answer is “of course I do!” However, if some or all of your sales come from phone calls or in-person meetings, then you may […]

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Top 5 Articles of the Week – Jan. 25, 2013

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: More Shoppers Reach for Mobile to Browse, Buy The Top 10 Ways to Get the Traffic You Crave 25 Questions to Ask When Executing B2B Content Marketing Campaigns Mobile Ad Industry Calls for Standards As Devices Proliferate The Ultimate Guide to Cross-Channel Campaign Management […]

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The Power of Pinterest for B2B Lead Generation

Having emerged as the social media darling of 2012, it’s time to invest some of your 2013 marketing resources into Pinterest. In addition to boasting the largest increase in unique visitors and time spent on-site over any other social network in 2012, Pinterest sent more referral traffic than Google+, LinkedIn and YouTube combined, making it […]

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The Growing Importance of Content Marketing

If you’re in the digital marketing space, you’ve probably heard an awful lot about content marketing. With each Google update, more and more black hat SEO techniques are falling by the wayside, and even legitimate techniques are losing their effectiveness. Content marketing is only getting more important for SEO, and as it gains in popularity […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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