December 2012

A Beginner’s Guide to Retargeting

Interested in setting up and launching a retargeting campaign, but don’t know where to start? Allow the following beginner’s guide to help you approach retargeting:

What is retargeting?

Retargeting is the practice of serving ads based on prior engagement. Four …

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What Makes People Click and Why It Doesn’t Matter for Display

What makes people click on ads? It’s one of the most frequently asked questions in the digital marketing space, but when it comes to display, it’s the wrong question.

AdWords brought CPC pricing models to the forefront of the digital …

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Top 5 Articles of the Week – Dec. 6, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework Mobile Display Proves Its Worth 2012 Review: RTB Gained Ground Thanks to Major Brand Participation 3 “Big” Web Enhancements… Read More

Why Publishers Shouldn’t Be Afraid of Real-Time Bidding

RTB enables the buying and selling of online ad impressions in real-time, similar to the stock market. Buyers have been quick to adopt RTB as it affords them numerous benefits– specifically, greater transparency, flexibility, and control when it comes to …

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How to Use Cross-Channel Marketing to Drive Conversions: Part 2

 Last week, we discussed a few examples of how you can use cross-channel marketing to increase conversions.  To get the most out of cross-channel marketing, it?s best to start with the marketing campaigns that are consuming the most of your …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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