December 2012

Top 5 Articles of the Week – Dec. 28, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

The Cassandra Memorandum: Google in 2013 Web Analytics is Dead, Long Live Digital Intelligence 6 Email Tests That Matter More Than Your Subject Line 2013: What Is In Store?… Read More

Retargeting And Holiday Returns

The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday …

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Top 5 Articles of the Week – Dec. 21, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Amazon, Advertising’s Sleeping Giant, to Awaken in 2013 Customer Anger Over Tracking Isn’t About Privacy, It’s About Respect How SEO is Revamping Itself for 2013 Integrating Display Advertising with… Read More

6 Things You Didn’t Know About AdWords

AdWords is an incredibly popular advertising tool. While it’ s easy to get a PPC campaign going, there are numerous features within AdWords that you may not know about. AdWords can be used for lead generation, to drive traffic, promote …

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How to Use Retargeting for Lead Generation

Despite the misconception that retargeting is best left to ecommerce companies, targeted and retargeted display can be powerful lead sources for B2B companies.

If you aren’t yet using display in your lead generation efforts, there is much to be gained …

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Top 5 Articles of the Week – Dec. 14, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

For Real-Time Bidding to Continue to Thrive, Transparency is Key 11 Simple (But Critical) Tips for Creating Better Landing Pages Mobile Ads More Disruptive Than TV Spots How Publishers… Read More

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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