Retargeter

Key Takeaways from ad:tech New York: Mobile, Location Targeting, and Online Video

Despite many predictions to the contrary, this year’s ad tech New York was a resounding success for attendees and vendors alike. Ongoing disaster recovery and a Nor’easter on the first day didn’t dampen any spirits, and New York City was …

Top 5 Articles of the Week – Nov. 9, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

ReTargeter CEO Arjun Dev Arora Speaks to Founderly [VIDEO]

Founder & CEO Arjun Dev Arora recently spoke to FounderLY about ReTargeter’s story.

Part I of the interview:

Part II:

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9 Reasons You Should Be Advertising Online

If you’?ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you …

Top 5 Articles of the Week – Nov. 2, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Using Rich Media Ads to Boost Engagement and ROI

Retargeting helps brands get their message in front of the right people at the right time. A retargeting campaign that serves well-designed static banner ads to the right audience can be a highly effective digital advertising technique, but if you …