November 2012

Top 5 Articles of the Week – Nov. 30, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

A Modest Proposal on ‘Viewable’ Ads A Marketer’s Cheat Sheet for Web Optimization Link Building 101 – The Almost Complete Link Guide Why Your Content Marketing Needs to Be… Read More

Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going …

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How to Use Cross-Channel Marketing to Drive Conversions: Part 1

One of the most common pitfalls in marketing is working alone.  Especially in start-ups, marketing managers are often so strapped for time when launching their campaigns, they forget that a little collaboration goes a long way.  Working cross-functionally to promote …

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From Analytics to Action Part IV: Systematizing Customer Feedback

Welcome to the final installment of our series on going from analytics to action. We’ve covered how to establish a data-driven mindset within your marketing organization, how to derive insights from search behavior, and how to use A/B tests to …

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Top 5 Articles of the Week – Nov. 15, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Real-Time Bidding to Take Ever-Bigger Share of Display Pie What’s Working in Mobile and What Might Work in the Future  What Pricing Strategy Beats Discounts? Six Tips for Christmas… Read More

Holiday Retargeting: Something To Be Thankful For

November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 …

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter …

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