November 2012

Top 5 Articles of the Week – Nov. 30, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

A Modest Proposal on ‘Viewable’ Ads A Marketer’s Cheat Sheet for Web Optimization Link Building 101 – The Almost Complete Link Guide Why Your Content Marketing Needs to Be… Read More

Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going …

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How to Use Cross-Channel Marketing to Drive Conversions: Part 1

One of the most common pitfalls in marketing is working alone.  Especially in start-ups, marketing managers are often so strapped for time when launching their campaigns, they forget that a little collaboration goes a long way.  Working cross-functionally to promote …

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From Analytics to Action Part IV: Systematizing Customer Feedback

Welcome to the final installment of our series on going from analytics to action. We’ve covered how to establish a data-driven mindset within your marketing organization, how to derive insights from search behavior, and how to use A/B tests to …

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Top 5 Articles of the Week – Nov. 15, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Real-Time Bidding to Take Ever-Bigger Share of Display Pie What’s Working in Mobile and What Might Work in the Future  What Pricing Strategy Beats Discounts? Six Tips for Christmas… Read More

Holiday Retargeting: Something To Be Thankful For

November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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