Top 5 Articles of the Week – Nov. 30, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
A Modest Proposal on ‘Viewable’ Ads A Marketer’s Cheat Sheet for Web Optimization Link Building 101 – The Almost Complete Link Guide Why Your Content Marketing Needs to Be… Read MoreRetargeting 101: Burn Pixel and Frequency Cap
Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going …
Read MoreHow to Use Cross-Channel Marketing to Drive Conversions: Part 1
One of the most common pitfalls in marketing is working alone. Especially in start-ups, marketing managers are often so strapped for time when launching their campaigns, they forget that a little collaboration goes a long way. Working cross-functionally to promote …
Read MoreFrom Analytics to Action Part IV: Systematizing Customer Feedback
Welcome to the final installment of our series on going from analytics to action. We’ve covered how to establish a data-driven mindset within your marketing organization, how to derive insights from search behavior, and how to use A/B tests to …
Read MoreTop 5 Articles of the Week – Nov. 15, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
Real-Time Bidding to Take Ever-Bigger Share of Display Pie What’s Working in Mobile and What Might Work in the Future What Pricing Strategy Beats Discounts? Six Tips for Christmas… Read MoreHoliday Retargeting: Something To Be Thankful For
November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 …
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