September 2012

From Analytics to Action Part I: Building a Data-Driven Organization

Of late, data-driven marketing has become a very popular turn of phrase. But if it often seems like we’re all talking about different things when we talk about data-driven decision making, it’s because we are. Data is a hot buzzword, …

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Top 5 Articles of the Week – Sept. 14, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

What Facebook’s Phone and Email Targeting Really Means The Most Important Question in Email Marketing Mitt Romney’s Digital Director Zac Moffatt: You Can’t Run A Political Campaign Without Digital… Read More

Viewability Standards: The Great Display Debate

In July, a coalition of advertising boards met to discuss how online advertising measurements can be improved. The coalition, dubbed 3MS (Making Measurement Make Sense) was headed by industry associations IAB, ANA and AAAA. The goal of 3MS is to …

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The Digital Advantage: Why Speed Matters in Marketing

The principal benefits of digital include the relatively low cost, the ability to target audiences with unparalleled precision, and the speed with which campaigns can be executed and optimized. Though all important advantages, the subject of this post is how …

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Top 5 Articles of the Week – Sept. 7, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting Conversions and Content: What’s the Right Mix? Creativity vs. Clarity in Email Subject Lines YouTube for B2B: Immediately Actionable Tactics to… Read More

How Marketers Can Capitalize on Multi-Screen Browsing

Recently, Google released a report on cross-platform consumer behavior. The report is a deep-dive into the browsing habits of multi-screen device users in an attempt to understand how they use multiple screens to complete daily tasks. Presented in the form …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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