From Analytics to Action Part I: Building a Data-Driven Organization
Of late, data-driven marketing has become a very popular turn of phrase. But if it often seems like we’re all talking about different things when we talk about data-driven decision making, it’s because we are. Data is a hot buzzword, …
Read MoreTop 5 Articles of the Week – Sept. 14, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
What Facebook’s Phone and Email Targeting Really Means The Most Important Question in Email Marketing Mitt Romneys Digital Director Zac Moffatt: You Cant Run A Political Campaign Without Digital… Read MoreViewability Standards: The Great Display Debate
In July, a coalition of advertising boards met to discuss how online advertising measurements can be improved. The coalition, dubbed 3MS (Making Measurement Make Sense) was headed by industry associations IAB, ANA and AAAA. The goal of 3MS is to …
Read MoreThe Digital Advantage: Why Speed Matters in Marketing
The principal benefits of digital include the relatively low cost, the ability to target audiences with unparalleled precision, and the speed with which campaigns can be executed and optimized. Though all important advantages, the subject of this post is how …
Read MoreTop 5 Articles of the Week – Sept. 7, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting Conversions and Content: What’s the Right Mix? Creativity vs. Clarity in Email Subject Lines YouTube for B2B: Immediately Actionable Tactics to… Read MoreHow Marketers Can Capitalize on Multi-Screen Browsing
Recently, Google released a report on cross-platform consumer behavior. The report is a deep-dive into the browsing habits of multi-screen device users in an attempt to understand how they use multiple screens to complete daily tasks. Presented in the form …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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