September 2012

Top 5 Articles of the Week – Sept. 28, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Four Ways to Maximize Your Marketing Budget Does Social Commerce Really Matter This Holiday Season? Three New Email Metrics You Will Be Using in 2013 What Works in Rich Media Mobile Advertising [INFOGRAPHIC] Give Mobile Users What They Want – Clearer, Simpler, Faster Sites […]

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Stay in Front of Holiday Shoppers with Mobile

The holiday season has always been the most important season for retailers. In 2010, holiday sales represented 19.4% of total retail industry sales. As the holiday season approaches, retailers are increasing advertising budgets to make sure they benefit from the shopping boom. In 2010, Kohl’s spent $113 million of its $340 million media budget in […]

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A Marketer’s Guide to Do Not Track: A Browser by Browser Breakdown

Earlier this year, Microsoft caused a stir in the online advertising world by announcing they would be making Do Not Track the default setting on the forthcoming iteration of Internet Explorer. Even more recently, Google announced that a Do Not Track setting would be made available for their popular Chrome browser before the end of […]

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Top 5 Articles of the Week – Sept. 21, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: U.S. Digital Ad Spend to Top $37 Billion in 2012 as Market Consolidates Agencies in the Age of Machines Get Prepped for the Holiday Shopping Season Content Marketing 101: 8 Steps to B2B Success 12 Surprising A/B Test Results to Stop You Making Assumptions […]

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An Introduction to Programmatic Buying

As online advertising technology improves, new methods are constantly being tested to create efficiencies around the buying of ad space. Recently, media buyers are moving to add programmatic buying to their online advertising tool belt.  Many agencies are leveraging tech partners with access to ad exchanges, while others have chosen to develop their own trading […]

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The Final Push: Reaching the Right Voters with Online Ads

In the days and weeks leading up to November, campaigns must shift their focus from persuasion to targeted outreach and turn out. As with every aspect of the 2012 campaign season, online advertising will play a larger role in mobilization and getting out the vote than ever before. Reaching Likely Voters TV, though still a […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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