Top 5 Articles of the Week – Sept. 28, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
Four Ways to Maximize Your Marketing Budget Does Social Commerce Really Matter This Holiday Season? Three New Email Metrics You Will Be Using in 2013 What Works in Rich… Read MoreStay in Front of Holiday Shoppers with Mobile
The holiday season has always been the most important season for retailers. In 2010, holiday sales represented 19.4% of total retail industry sales. As the holiday season approaches, retailers are increasing advertising budgets to make sure they benefit from the …
Read MoreA Marketer’s Guide to Do Not Track: A Browser by Browser Breakdown
Earlier this year, Microsoft caused a stir in the online advertising world by announcing they would be making Do Not Track the default setting on the forthcoming iteration of Internet Explorer. Even more recently, Google announced that a Do Not …
Read MoreTop 5 Articles of the Week – Sept. 21, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:
U.S. Digital Ad Spend to Top $37 Billion in 2012 as Market Consolidates Agencies in the Age of Machines Get Prepped for the Holiday Shopping Season Content Marketing 101:… Read MoreAn Introduction to Programmatic Buying
As online advertising technology improves, new methods are constantly being tested to create efficiencies around the buying of ad space. Recently, media buyers are moving to add programmatic buying to their online advertising tool belt. Many agencies are leveraging tech …
Read MoreThe Final Push: Reaching the Right Voters with Online Ads
In the days and weeks leading up to November, campaigns must shift their focus from persuasion to targeted outreach and turn out. As with every aspect of the 2012 campaign season, online advertising will play a larger role in mobilization …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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