How Online Ad Targeting Became a Campaign Staple (And Why There Could Be a Downside)
While online advertising is still a relative newcomer to the political space, it has managed to become a staple of political outreach. In four short years, online spending has doubled as a percentage of total political campaign spending.
Online advertising …
Read MoreAttacking Bad Banners: Investing in Clean Banners
Solar Mosaic, one of our clients, is participating in a very special edition of attacking bad banners. We had noticed that some of their ad creative was looking a little lackluster, so our Ad Studio offered to make over a …
Read MoreTop 5 Articles of the Week – May 4, 2012
Here’s our weekly roundup of the to 5 digital marketing articles of the week
The ‘Smartphone Class’: Always On, Always Consuming Content Marketers Unprepared for Mobile’s Growing Dominance in Email 4 Ways Authorship Markup Enhances SEO The 9 Must-Have Components… Read MoreTop Political Advertising Articles of the Week – May 4, 2012
Here’s our weekly roundup of the top articles in political advertising and tech:
That New Friend You Made on Facebook? He Might be Named Mitt or Barack How Online Advertising Can Make Political Ads More Effective Romney Ad Firm Partners… Read MoreTop 3 Mistakes Made by Online Advertisers
With the abundance of self-serve online marketing solutions, it?s extraordinarily easy for digital novices to get a new campaign up and running in as little as an afternoon. The rapidity with which online advertisers can launch and later modify a …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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