March 2012

3 Marketing Strategies that Worked at SXSW

If marketers were gladiators, then South by Southwest would be the Coliseum. Instead of Roman plebs, the audience consists of the crème-de-la-crème of tech journalists and bloggers, each of them waiting breathlessly to discover the Next Big Thing. In place …

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The 5 Most Buzzed About Companies at SXSW

In an attempt to cut through the noise, we’ve sifted through the many media accounts of countless companies hoping to bring their product into the spotlight, to bring you the five most buzzed about startups at SXSW.


Of the …

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Top Political Advertising Articles – March 23, 2012

Check out our weekly roundup of the week’s top articles in political advertising and technology

Republicans in Congress Use Twitter ‘More Effectively’ Than Democrats [Study] Outside Groups Spend Online in Illinois Congressional Races In Terms of Web Traffic, It’s Obama… Read More

Top 5 Articles of the Week – March 23, 2012

Here’s our weekly roundup of the top five articles in digital marketing:

Digital Changing the Intersection of Message, Branding B2B Marketers Optimistic About Social Media for Lead Generation 5 Ways to Get More Traffic with Content Marketing Email Deliverability Takes… Read More

Attacking Bad Banners: Das Banner

Welcome to the second installment of our banner makeover series.  Here’s how it works: we take a bad banner found somewhere around the web, tear it apart, and then make it over.  Last time, we tore apart a truly atrocious …

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The Road We’ve Traveled: A New Form of Political Speech

Video messaging is a tried and true form of political outreach and the 30 second political spot has been a campaign staple for decades.  But online video, which is becoming more and more ubiquitous, is an entirely new medium, and …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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